We went looking for the advantages and barriers of booking online meetings. The percentage of Dutch people who make online purchases grows every year. In 2017, more than three-quarters of the population made an online purchase. Online is also indispensable in the business market and there are more and more options for reserving locations for meetings. 226 people have completed the survey and the results are striking.

A small majority of respondents do not make their meeting bookings online. Not yet, because 83% say they will consider doing so in the future. The other respondents who are regularly active online rate booking online meetings with an average of 7,2. 84% of respondents arrange meetings online because it is quick and easy. 78% still like being able to contact an employee about the online booking.

Why the respondents book online? In this way, they have direct insight into availability & price (68%), efficiency in the booking process (56%) and the 24/7 options available (54%). The main reasons for booking offline are the preference for personal contact (66%) and if customization is required (66%).

View the infographic for the most important results of the research.